Welcome to CAM 2017
Booth Reservation

Booth Reservation

Visitor Application

Visitor Application

Monograph Information
WAHLAP
WAHLAP

2016-12-7 17:29:17

Movie Power
Movie Power

2016-12-9 15:58:04

Withdrawing is for better attacking—post-report of CAM 2012

From July 26th -28th, CAM 2012 was successfully held in Chengdu International Convention and Exhibition Center. But to be honestly, this year’s trade show was shrank because of the industry depression. This year, our pavilion area is about 6000 square meters, fell 30% in exhibition scale than last year. And gathering 36 exhibitors here to show their best achievements. According to the statistics, the three day show brought about 2720 professional buyers and 2360 visitors for interests here to find business opportunities. Parts of exhibitors said that they were satisfied about the show turnover but there was still great space to improve.  

The initial investment of CAM 2012 was a hard time when the animation and game market was under great depression. Those company leaders were not so optimistic. They were unwilling to join the trade show. But the thought to try our best to make this exhibition of Chengdu Amusement & Game Expo Organizing Committee was never lost. There in Sichuan and western China, the market for amusement and game was hard required. CAM 2017 was just aimed at digging the deep potential around these place. Before the expo, we had made lots of investment and promotion, like presentation, conference and salons to attach more visitors and exhibitors. After joint efforts from several parties, we finally gained the support of 36 companies.

The expo result among this year was relatively good compared with other exhibitions in our industry. Some of them even dropt out. 

Now, CAM 2017 has been ended. For those friends who were been there alive, have you ever thought what is the value of CAM? And what on earth is the standard to measure whether the exhibition is good or bad.

When the show shrank, it is hard to avoid criticism from all quarters. But it is just as the director of Guangzhou Convention & Exhibition Service Center OuYang Yun said, we make friends when the market is bad and do business when it goes good. From the future trend, we can see the chance of Sichuan in game and amusement industry. On the one hand, Chengdu is one of the pilot cities which were approved by the Ministry of Culture. And on the other hand, the Twelve-Five planning had specifically listed anime games as one of the top ten development projects in Chengdu. This city is actually a famous cultural city and leisure entertainment center. It indeed has a great potential need in animation and game.

I like to think that although we can not change the negative effects which the market environment brings to exhibition. We can try our best to prepare and make a successful show. Just because withdrawing is for better attacking. We are waiting for next good year.